Restaurant Brands International · Previs Slate

The Hunger
Hours

Burger King, Tim Hortons, Popeyes, Firehouse Subs. Every film owns the hour of the day it matters most.

The day, by appetite
The Drill
12:01 PM

The Drill

The lunch alarm sounds and a sub gets built the way a fire crew runs a drill. Brass pole, stations, handoffs, steam. Sixty seconds of rehearsed precision, watched by one kid in a red helmet.

Built toMake the founding story physical: a brand founded by firemen builds lunch with brigade discipline.
Firehouse SubsFounded by Firemen
The Quiet Car
5:15 PM

The Quiet Car

The 5:15 express, quiet car, strictly enforced silence, and one man with a warm Popeyes box on his lap, engaged in the most suspenseful unboxing in cinema history.

Built toDramatize craving as thriller: the aroma is the protagonist and everyone on the train is compromised.
PopeyesLove That Chicken
The Return
6:47 PM

The Return

Told backwards from a sub handed across a counter, one dissolve at a time, to a night twelve years earlier, when the man receiving it carried the woman serving it out of a burning house.

Built toLand the Public Safety Foundation truth emotionally: the purchase funds the people who come back for you. No statistics.
Firehouse SubsPublic Safety Foundation
The Coronation
11:58 PM

The Coronation

A hospital nurse finishing a sixteen-hour shift rolls up to an empty drive-thru at two minutes to midnight, and the night crew gives her a full state coronation.

Built toMake "You Rule" literal for the people nobody crowns: the late-shift economy. The crown becomes an act of service.
Burger KingYou Rule.
The Last Flame
2:22 AM

The Last Flame

A prestige nature documentary about fire itself: an ancient species, driven from hearths and kitchens by induction and microwaves, surviving in one final habitat: the broiler.

Built toWeaponize the only unfakeable product truth in the category. Real fire, filmed like natural history.
Burger KingFlame-grilled since 1954
The Recipe
3:00 AM

The Recipe

Somewhere under New Orleans the blend is kept like a national treasure, and two masked intruders get through every laser and vault door, only to be defeated by the final security measure: a grandmother, seasoning by hand, from memory.

Built toMythologize the seasoning as the category's crown jewels. Heritage as heist-proof.
PopeyesLouisiana Kitchen
Five A.M.
5:04 AM

Five A.M.

A small-town Zamboni driver's dawn liturgy. Rink, frost, first cut of the ice, and the double-double steaming on the dash where a dashboard saint would go.

Built toOwn the earliest hour of the day: the platform line made literal as morning's first event.
Tim HortonsIt's Time for Tims
The Booth
7:30 AM

The Booth

Two friends, one corner booth, fifty years. The seasons wheel past the window, the clothes and hair age decade by decade, the laugh never breaks, and the 7:30 coffee never misses.

Built toConvert a daily habit into generational loyalty: the freshest thing on the table is a fifty-year friendship.
Tim HortonsAlways Fresh
The Hunger Hours
24 HOURS

The Hunger Hours

One city block, twenty-four hours, four warm lights that never let the street go hungry: dawn coffee, noon steam, dusk spice, midnight flame.

Built toThe portfolio anthem: four glows, one street, no gaps in the day. The whole company in a single fixed frame.
RBI32,000 restaurants · 120+ countries

Whatever hour hunger keeps, one of our lights is on.